The best visitor destinations aren’t just for visiting.
Rather, they have the potential to create significant cultural, social, environmental and financial value – now, and for years to come. They can connect with and inspire hard-to-reach audiences. They can generate income and improve livelihoods. They can experiment, innovate and pioneer change.
But how?
Recently, we co-hosted an evening seminar with the Roman Baths with speakers from Longleat, the Roman Baths, the National Trust and the Eden Project. Together, they answered the question:
How do we balance the competing demands of providing the best possible visitor experience whilst protecting assets for future generations and making a commercial return?
Insights from Stephen Bird (MBE) (Head of Heritage Services at Bath & North East Somerset Council), James Bailey (Head of Marketing, Longleat), Jess Monaghan (Head of Visitor Experience and Learning, The National Trust) & Caron Johnson (Sustainability Consultant, Eden Project).
Read our report, ‘How to Create a Great Visitor Destination’, which includes 5 key areas to focus on and 10 quick win tips for your organisation.
